As a graphic artist, I have always admired a well-designed logo. But the marketing value of a truly unique and memorable logo did not fully sink in until just last week when Caleb saw a shopping bag lying around the house, pointed at it, and proudly proclaimed "Lord and Taylor". That's right. The first store logo that Caleb learned was not Safeway, McDonald's, or Toys 'R Us. Instead, he has revealed a fascination with an upscale department store. Needless to say, I am so proud that my boy has such good taste!In the weeks leading up to this revelation, Caleb would always notice the "Lord & Taylor" sign at the mall, point to it, and ask Joe to tell him what it said. And the boys do enjoy their visits to Lord & Taylor. Not only do they find Lord & Taylor to be a suitable napping environment while I relish the occasional opportunity to leisurely browse the clearance racks, they also find great satisfaction in riding the escalators, looking at the fancy "clocks" (watches), and trying on $90 sunglasses, while passing through on our weekly lunch dates with Joe at Chick-fil-a.
And speaking of Chick-fil-a, tonight as Caleb watched me use the laptop he saw the Chick-fil-a logo on the screen. He pointed to it and said "Nugget! Chicken nugget! Fry!" Fashion and food... what can I say, he certainly is our boy!
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